Your headline goes here, with one italic turn

This is your opening paragraph, and it does double duty: it hooks the reader and it becomes the excerpt on the journal index. Answer the searcher's question in the first hundred words, then spend the rest of the article earning their trust. Short sentences. One idea per paragraph.

Second paragraph. This is where you expand on the opening claim. Notice the body type: Space Grotesk light, sized for reading, line height near 1.7. The brand explains in one breath — if a sentence needs a semicolon, it's probably two sentences.

Section headings are questions searchers ask

Structure the article around the questions people actually type. Each ## heading is an H2 — search engines treat these as the article's outline, and readers scan them before committing. Make every heading worth stopping at.

Body copy under each heading should resolve the heading's question within the first sentence or two. Then add the nuance.

Subheadings break up long sections

Use ### sparingly, for steps or sub-questions inside a bigger section. Three levels is the maximum this template styles — if you need a fourth, restructure.

What good compliance language looks like

This is a directory of treatments that are not FDA approved, so every article is evidence-aware by house rule. A few patterns that keep copy honest without making it limp:

• "Providers offer PRP for tendon pain" — not "PRP heals tendons"
• "Early studies suggest" with a link to the study — not "research proves"
• "Ask the clinic how many of these procedures they perform each month" — give the reader agency
• Numbers beat adjectives: "a 2019 review of 19 trials" beats "extensive research"

Numbered lists work the same way:

1. First step of whatever process you're walking the reader through
2. Second step — keep each item to a sentence or two
3. Third step, ideally ending with what the reader should do next

A pull quote earns its size. Use one per article, for the single sentence you'd want quoted back to you.

Linking is part of the article's job

Link generously to sources when you cite them, and link internally where it helps the reader: a modality mention can point to the directory filtered to that modality, and a "how to choose" aside can point to the providers page. Internal links are how the journal feeds the directory.

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A horizontal rule marks a hard turn — use it before the closing section if the article shifts from explaining to advising.

The closing section sends the reader somewhere

End with what the reader should do with what they just learned. On this site that's usually one of two moves: search the directory for a verified clinic, or read a related article. The template adds a directory CTA and related articles below this body automatically, so the last paragraph just needs to land the plane.